cecilia

We thought we were ready.

Bigger deals. Fewer customers. Better margins. That was the dream.

So we built enterprise features. SSO. Advanced permissions. Audit logs. A whole new pricing tier starting at $2,000/month.

We spent 6 months. Three engineers. One dedicated product manager. Endless meetings about "enterprise readiness."

Everyone is panicking about the March 2026 Core Update.
It started rolling out on March 27 and will take up to two weeks to complete .
The spam update hit just three days earlier and finished in 19.5 hours, the fastest spam update on record .

But here's what the data actually says.

JetDigitalPro analyzed 600,000 web pages across the update period. The correlation between AI usage and ranking penalties was 0.011, effectively zero . Google isn't penalizing AI content. It's penalizing low-value content that happens to be AI-generated.

Websites relying on mass-produced AI output without human oversight saw traffic drops of 60-80% . Affiliate sites were hit hardest 71% saw negative impacts .

I ve been testing this with an AI agent we use for outbound workflows.

The agent s job is simple: take a lead, generate a personalized outreach email, and send it.

Before:
The agent only had access to the lead s basic details (name, company, role) and a prompt to write the email.
Output was consistent, clean, and predictable(though the personalisation aspect was limited) .

What we changed:
We gave it more access: