Personalized, celebrity video marketing simplified
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Chris Messina

Megabiz - Personalized, celebrity video marketing simplified

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Raycast
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Megabiz is a cloud-based video marketing platform offering an exclusive roster of famous celebrities. In a few clicks, create brilliant videos with famous celebrities presenting you and your best customer reviews to the world - and then auto post them to your social media and engage your audience - every month!

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Evan Besser
Hey @susan_miner . I'm working on a project that also involves engaging celebrities. Would love to know how you acquired those users!
Susan Miner
Maker
@evan_besser Hi Evan. Would love to know more about your project? What are you working on? Our collaboration with celebrities has come through personal networks. My modelling career has enabled me to build a really strong network of agents and celebrities over many, many years in the business. My advice would be to approach agents and build relationships or approach smaller, lesser-known celebrities directly - so many can be contacted on social media.
J LaCour
@evan_besser, we would love to hear more about your project. There may be some synergies.
Matt Gardner
This feels... awful and cheesy. Maybe the local business angle works within the USA because you have that kind of un-polished local advertising on TV? In Canada and in SaaS wouldn't go near this, personally. The green screen effect is terrible.
Susan Miner
Maker
@thatmattgardner Hi Matt - and ouch! 😉 I'm here to get feedback and part of the process is about accepting the good with the bad so thank you for sharing your thoughts! We know we can't please everyone, but you're right - we've focused mainly targeting small businesses in the US as we build and develop our product. We know these celebrities will be lesser known in the UK for example. Do you have any suggestions on how you think we could improve our production to appeal to other markets?
Nabeena M
This is pretty unique when it comes to marketing videos - not sure I know of another SaaS business using celebrity personalities as the USP. I think there are a few improvements that could be made with the on boarding journey, to tease the user into personalising their video, taking information a little at a time to personalise their video on the fly and maybe even show them a preview before they commit to subscribing.
Susan Miner
Maker
@nabeenam Thanks Nabeena, we think we're pretty unique too - but doesn't every founder! :-D We're actually working to improve the sign-up process, taking on board some of the points you've mentioned. Hopefully we can roll that out in the next release.
David Carpe
so to confirm, based on sample video: audio is a tinny overlay with color mismatched video and at no point does a celebrity state a product or brand name aloud? how do results compare with traditional “influencer” campaigns/agencies?
Susan Miner
Maker
@passingnotes Hello David - Thanks for pointing out the sound issue. We have worked to resolve that for actual downloads. Appreciate your feedback regarding the lack of personalisation when it comes to the script. Due to the on-the-fly nature of the product and the affordably monthly price point we wanted to offer - we aren't able to create fully personalised scripted videos - it just wasn't scalable. To do that we'd have to charge a small fortune and of course it would rely on the celebrity re-recording an intro with the new brand name. Without going too stat heavy on the benefits of positive reviews and how they positively impact consumer trust especially with local businesses - when we did our trials with beta customers, 16% of new sales within the first week of social promotion were linked to their celebrity affiliation.
J LaCour
@passingnotes In addition, we don't see this as something which can be compared to an influencer campaign because, with our product, the celeb is not posting to their social media. The videos Megabiz creates are designed to get attention on the business owner's social media. In addition, they can be used in Video SEO campaigns and in paid ads. Also, here is a video with better audio.... https://youtu.be/6q77gSZ1TXw We are in beta so your feedback really helps us. Thank you so much.
Business Apps
Congratulations on the launch Susan. Looking forward to see how Megabiz develops.
Susan Miner
Maker
@businessappsuk Thank you!
Hotel Selfish
Please add Jennifer Lawrence. https://giphy.com/gifs/dance-jla...
Susan Miner
Maker
@hotelselfish hahaha sure. I'll just call her agent.
Becky Halls
This looks fantastic, I've not seen anything like this, so simple and accessible, taking a lot of the pain out of influencer marketing.
Susan Miner
Maker
@becky_halls Hi there Becky. We haven't either to be honest. From personal experience we know what getting celebrity endorsed videos aren't cheap - so to be able to combine tech and video marketing in this way opens a lot of opportunity for small businesses and brands.
David Sanchez
So for business can be good tools
Peter Fox
Unique idea! The signup process could definitely be improved though
Susan Miner
Maker
@tickgood Thank Peter. Would love to get your feedback on how you think we can make this better.
Austin Glugla

I'd recommend this to my worst enemy(barely). Not the type of people you want to do business with. DO NOT ASSOCIATE WITH THIS COMPANY.

Pros:

None to speak of

Cons:

The "Chief Visionary Officer" and DoM of Megabiz Jude Lacour contracts work out for a year and then does not pay the when the time comes.

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