Master the Essentials of Conversion Optimization - The teachable, repeatable process of CRO by ConversionXL

Just downloaded the PDF and I don't want to stop reading :D, everything from CXL is gold.

Peep is the real deal. Not only is he a great writer, he lives and breathes CRO daily. Since reading his stuff and going to his conferences, I have dramatically improved my CRO skills. This process will help you get to that next level too.