The real problem for me was never "marketing is hard."

It was having to think about content every day. Did we post today? Are we behind? LinkedIn's dead again..

That mental load, on top of actually running the business.

and the options weren't great. Agencies run $2 3k a month minimum; & Freelancers are cheaper but unreliable tbg , you find a good one, they ghost mid-campaign, or are incredibly busy .