How real time objection handling was used by a customer to accelerate deals

I was at the office of a buyer who was looking to evaluate MarketFit.

The Sales Head wanted to try it out in real scenarios.

He called three of his team members from pre-sales team to his cabin.

Just then one of the pre-sales guys got a call from a sales rep based in Singapore. She was about to leave a customer's office after her meeting. The customer had asked her - "what specific differentiators do you have for these 2 specific problems". She wanted help from the pre-sales team.

The sales head said "there you go...let's see how MarketFit works".

One of the guys entered the problems in MarketFit and got 2 battlecards back in 40 seconds. He was happy - "It was a few hours of work done in 40s". Sales Head also carefully evaluated it and nodded. But, he had another case too -- he had got an email just then with a buyer's question - "what's great in your solution from the hardware perspective". MarketFit again gave a good answer. And it went on for almost 1 hr.

Then came the interesting part -

The guy who had answered the sales rep, said, we can answer queries and objections for sales reps quickly.

The sales head said - What if I give this to sales reps directly. They can answer customers immediately without any dependencies and without need for more meetings. That will significantly accelerate our deals.

When you see it play it out before your eyes, when you see the value emerge for your customer, the joy has no bounds... it's the joy of solving.