Mailly - Cold outreach that thinks before it sends

Hey Product Hunt 👋 I’m Mateo, founder of Mailly. Over the past few years working with outbound teams and B2B SaaS companies, I noticed something common: Most cold email tools begin at the wrong level. They begin with email copy, templates, or AI-generated content. But in most cases, the issue lies elsewhere. The issue lies before email copy is ever created. Most outbound efforts fail for reasons like: • The account wasn’t actually a good ICP fit to begin with • The offer wasn’t presented in a way that appealed to that segment • The messaging itself didn’t account for the company’s context As a result, the email feels generic despite it technically being “personalized.” So we built Mailly. Instead of starting with email copy, we begin with context. Our tool analyzes company positioning, messaging, hiring patterns, and market signals to understand how a business actually works. Then it: • Determines ICP fit • Determines the most relevant entry point • Reframes your offer for that segment • Generates a psychologically sequenced email outreach sequence So it’s not just personalized email copy. It’s strategically positioned email copy. To put it simply: Most tools create email copy. Mailly creates the thinking behind email copy. We’re excited (and a little nervous) to finally share this with you. What’s been your biggest frustration with cold email tools today? - Mateo