Matthew Bickham

Is developing on Apple’s platforms no longer worth the hassle?

Once upon a time, developing for Apple was an exciting, rewarding challenge. But lately, that relationship has soured.

Apple has transformed into a trillion-dollar giant that sees developers not as partners, but as a resource to control, extract from, and — when convenient — ignore.

The result?

Apple now has the most hostile developer ecosystem of any major platform.

Endless bureaucracy, shifting rules, poor support, and the ever-present potential of being “Sherlocked” make building apps for Apple's platforms a high-risk endeavour. And yet, many developers persist — because for many, myself included, there’s no other choice.

So the question becomes: Is developing on Apple’s platforms no longer worth the hassle?

I’ve written a detailed article which breaks down exactly why Apple’s platforms have become so toxic for developers and explore whether it’s time to look elsewhere:

https://www.magiclasso.co/insights/apple-development/

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