Musical.ly has blown up in the past year, recently rumored to be raising $100m at a half a unicorn valuation.
Interesting to see them expand to their second app already. Here's a video overview of the app with TechCrunch's @katie_roof.
@rrhoover@katie_roof Saw two teens spend the entire flight beside me making videos on Musically. Super small sample size, but the engagement seems high!
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@realsimonburns I'm sure you loved Music.ly after that flight ha ha
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Hunter
@rrhoover@katie_roof seems like there is some integration between live.ly & musical.ly. Doesn't appear to be a pure standalone service, i.e. periscope / twitter
I have tried this app and ran some tests. It seems that when you start a stream, they inject bots and increase the count so that you feel good that people are watching you. I have done tests with multiple friends and their accounts too. All new accounts and we just keep gaining viewers but no engagement. I feel like it is wrong to lie to your users and gives a false sense of... achievement? But yea. We all deleted it once we realized they just bot your stream.
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