Mike Death

Liquid Death Mountain Water - Murder your thirst. #DeathToPlastic

100% mountain water from the Austrian Alps | Aluminum cans are the most sustainable beverage container by virtually every measure | 7.9 pH (Naturally Alkaline) | Electrolytes & Minerals | Non-Carbonated | Instantly Decapitates Your Thirst | #DeathToPlastic

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H. Harreld Dinkins
This is one of the most insipidly stupid things I have ever seen on product hunt or, indeed, anywhere at all. So does anyone want to suggest how there’s anything ethically defensible about siphoning off a critical resource like alpine water in Austria during a period of accelerated climate change to realize profit that depends on sealing it into metal cans for delivery via transatlantic shipping for sale to the wealthy as a fetish resource for individual consumption? Because the “product” seems beyond deplorable as its an utterly unnecessary nor does it contribute to any public or common good, though certainly does needlessly increase and intensify an atmospheric carbon load while undermining the political imperative of governments to supply safe and healthy drinking water to all. This is not a product to be proud of. It is an unsubstantial scam to make one’s core business an activity that damages and corrodes by burdening the planet exactly where it needs balms and which disproportionately increases the risks and harms dumped upon the most vulnerable as intrinsic to profits. The most appropriate response by any honest review would be to affirm that it is a shameful idea.
Eray Basar
@harreld sad but true. From a marketing perspective it's well executed, but then again I feel like...what are they trying to sell? And most importantly...why?
Andrew Liebchen
@harreld It'd be great if we could hear from the make @mike_cessario on this point? If are really making a point of saying that you chose cans over bottles for sustainability, you also need to reckon with the problem of transporting water around the world and thereby increasing the carbon load in the atmosphere... Not only that, but Aluminum mining and recycling is incredibly energy intensive. In the US, its mostly powered by coal.
Dustin Gamester
@harreld This is the most upvoted comment, and it is hidden on the bottom. Seeing this has really made me lose a lot of faith in product hunt
Ryan Hoover
The branding reminds me of Brutal Legend, a game starring Jack Black (certainly Tenacious D inspired) from 2009. 😆 The name is certainly eye-catching. How'd you decide on this direction, @cessario?
Mike Death
@cessario @rrhoover In my past life as an ad agency creative director, I was always perplexed by the strict rules that brands and CPG products create for themselves. Why is it completely ok for a horror movie product to have blood and gore and profanity and make $250 million? Or why can a rapper like Eminem make some of the all-time highest grossing music products filled with controversial awesomeness? But then CPG products, like beverages, all have to play by 1950's rules and be safe, boring, corporate, functional, rational, and appeal to absolutely everyone? All we wanted to do with Liquid Death was to make a CPG product that gets to play by entertainment product rules. Why not? There's a reason why people have such a deep passion and love for entertainment products, probably more so than almost anything else. And more specifically, we wanted to make a healthy product that is provocative and hilarious in a world where only unhealthy brands like energy drinks, soda, beer, candy, and fast food get to have all the fun.
Daniel Grossberg
i love how if I select I'm under 18 I get sent to disney.com. Bravo @mike_cessario
Mike Death
@deec_nj So glad you actually tried clicking the button haha
Yonz
@mike_cessario I love it! It is sad that there is no room for satire and play in this heavily public world. Curious to hear what came of this...
Dean Verhoeven
Did I miss something here? No one is going to mention that this is an *awful* idea sustainability-wise? Yes, aluminum might be easier to recycle than plastic, but it still takes gobs of energy to produce and recycle, and only a fraction of it actually gets recycled. Not to mention the energy (and carbon) costs of canning and shipping to the consumer. The planet needs people to use reusable water bottles and well-filtered tap water, not super-expensive water in cans (or plastic).
Harrison Gross
@dean_verhoeven1 See my link below on Fiji water's disastrous impact
Sinan Saglam
Well I don't believe the solution to sustainability and plastic waste are aluminium cans. Recycling aluminium requires huge amounts of energy. To really solve an issue you have to go for the actual root cause and not just improve its symptoms. We need clean tap water (as we have it in Germany - I only drink tap water, nothing else, anywhere I go here). It's that easy. No bottles, no cans, no cartons - just tap water. Everything else is a scam, invented in the past decades by our beloved FMCG brands. I studied marketing, I love and appreciate good marketing, but I certainly do not appreciate marketing that actually does harm instead of something good (not referring to Liquid Death, but rather to the bottled water industry).
Harrison Gross
First off, this looks and sounds like an energy drink, so you're already asking a lot of the potential customer to see past that and actually understand the product. Personally I'd go for an Energy Water type product that is cohesive with the branding. Fiji water tried this water importing thing. They were found to create about a pound of CO2 emissions per pint sold in the US, with more than half coming from the shipping and distribution process. How will your business model address this incredible amount of carbon produced to import water, as consumers become more environmentally conscious? Why not use US water with the same branding? Is Austrian water that much better of a sales point than actual sustainability? https://www.slideshare.net/TRIMI...
Devo
This is so stupid it isn't even funny. Bottled water is crap and if you care remotely about the environment you will stop buying bottled water all together from any brand. Liquid Death? Seriously this has to be one of the worst names for a brand that represents life. The joke fell flat and Im over here stepping on it.
Jamie Perkins
There's more going on here than just "edgy branding" and faux-environmentalism with that price. If you need absurdly expensive water as a status symbol, I feel sorry for you.
Igor Stumberger
How awesome is this 😄 How come you don't ship anywhere else than the US? I mean... I'm currently in Austria and wanted to "sell my soul" to get some 👅
Mike Death
@curiousigor Email us at info@drinkliquiddeath.com and we'll ship some to you direct from our bottler outside Salzburg.
Dan Atkinson
What would make this product better? Zero packaging and not shipping it halfway across the world just to sell to elites? Clever marketing, poor un-eco product masquerading as eco friendly.
Jacqueline von Tesmar
This is hilariously awesome. 💯support your design and effort on this!
Mike Death
@jacqvon Thanks Jacqueline. Glad you share our twisted sense of humor.
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