LetterXchange - The online platform for buying and selling newsletters

Hello Product Hunt! LetterXchange is an online marketplace to buy and sell newsletters. It has never been easier to create an email newsletter. We are seeing a new wave of newsletter creators starting their newsletter, picking a topic, growing their audience, and monetizing through subscription, ad sponsorship and affiliate marketing. At some point they want to move on to another project and want to sell their newsletter. LetterXchange makes selling and buying newsletters easy and safe. You may ask, why would anyone buy a newsletter? How do you value a newsletter? The answer is in the niche, the audience and the monetization strategy. Acquiring a newsletter unlocks a loyal audience in a niche domain. Peter Cooper, who runs 12 newsletters, commented on buying email newsletters, "I'd buy those on the right topics at the right price even if I could rip off the idea myself because there's still value there." We are not building another newsletter directory website. On LetterXchange, buyers and sellers can find each other and close deals. When a seller creates a listing, in addition to the basic newsletter info, they provide: a) detailed subscriber and revenue metrics; b) a pitch to highlight the newsletter's value; c) proof of ownership to substantiate their claim on readership and revenue. We integrate with secure escrow payment. When a buyer clicks the "Buy" button, 1) the buyer is instructed to fund the transaction via escrow; 2) the seller will be notified once the payment is secured; 3) the seller then proceeds to transfer the assets; 4) the buyer receives and approves the assets; 5) the escrow service releases the payment to the seller. Buyers can also make a bid on a listing. If a seller accepts a bid, the buyer is required to fund the transaction via escrow. We believe the thriving community of newsletter entrepreneurs deserve a dynamic, competitive and safe marketplace. If you or someone you know are considering selling a newsletter, sign up now to create a listing, it's free. We are keen to hear your feedback and we'll be around to answer questions.