Berit Hoffmann

Slack Feature Request Agent - Track and fulfil customer requests directly on Slack

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Korl’s Slack Agent uses AI to automatically capture and track customer feature requests – without adding new tools to your workflow. Here’s how: 1. Extracts requests from customer calls in Gong, Zoom, Fathom, Fireflies, and more 2. Routes requests for review so you can file or update Jira tickets right from Slack 3. Notifies you when features ship with a personalized update for customers It helps CSMs avoid the request “black hole” while giving Product visibility into what customers need.

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Berit Hoffmann

Hey ProductHunt! 👋

I’m Berit, co-founder of Korl. Thanks for checking out our launch!

This Slack agent actually started as a hacky internal workflow we built for ourselves. We were tired of trying to remember to log Jira issues after every customer call. We were building things our customers had asked for… but forgetting to close the loop when they shipped. We knew AI could automate this, and we didn’t want yet another system to log into.

So we stitched together a rough agent that reviewed our Fathom call transcripts, flagged feature requests, and pushed them into Slack for quick triage.

Then one of our customers saw it and asked, “Can we have that?” That’s when we realized this should be part of our product, not just an internal tool.

Today’s launch is that productized version. It:

• Captures feature requests automatically from call recordings

• Routes them to Slack so CSMs or Sales can add or update Jira issues from Slack

• Tracks progress and drafts personalized updates when features ship

We’d love to hear from you. What’s your current process for tracking customer requests? And what would make this agent more useful in your workflow?

Thanks again for your support and for being part of the Korl community!

Sumeet Pannu

@berit_hoffmann Exactly, as Berit said: the 'black hole' of customer requests was a real pain for us. As a co-founder, I was constantly struggling to keep up with customer requests and prioritizing them. Like the best folks you work with, this agent meets you where you are. To me, that’s the best part. It doesn’t require behavior change or nudges. You just have your call, and Korl handles the admin work in the background. I’ll be hanging out in the comments all day. Hit me with your toughest questions about our roadmap or how the agent works under the hood!

Pieter Haasbroek

@berit_hoffmann This looks incredibly polished. The onboarding flow seems really smooth. Launching my own product today, so I know how stressful it is to get the pixels perfect. Upvoted!

Alex Cloudstar

Oof, this hits my “where’d that request go?” panic before QBRs. Pulling asks from Gong → Slack/Jira then nudging when it ships… nice. Also into the auto-deck angle. Curious how well it de-dupes and maps to existing tickets.

Berit Hoffmann

@alexcloudstar the deduping against existing Jira tickets uses vector search, so it captures matches even when they're not a keyword match or are phrased differently. We also surface the top 3 matches in Slack so you can choose which one is the best match (or file a new ticket if none of them are).

Obviously proof is in the pudding once you try it on your data, but one of our early adopter customers has been using this for a little over a month and of the 100+ requested they've captured, about 70 of them were linked to existing issues!

Nima Aksoy

Beautiful launch Berit. Korl feels simple and powerful. Congrats to you and the team.

Berit Hoffmann

@nimaaksoy Thanks so much! We really appreciate your support

Chilarai M

Cool. And finally, do you allow the presentations to be exported to different formats?

Berit Hoffmann

@chilarai Yes. You can go into present mode from Korl, or you can export to common formats like PDF or Google Slides. Korl itself has full editing capabilities on the slides as well, many of which are powered by AI and much more efficient than editing in common tools like GSlides.

Chilarai M

@berit_hoffmann Interesting

Abdul Rehman

How customizable is the routing to Slack channels or Jira projects?

Berit Hoffmann

@abod_rehman Very customizable. You choose:

  1. The Slack channel you want to post the summary of calls + requests

  2. Where you want requests sent for review/triage (default is a DM to the call attendees, but you can fall back to a shared channel if you'd like)

  3. Which Jira issues to compare against for matching

  4. How to file new requests in Jira: which fields to update, which project new requests should go to, what type of issue (story, bug, epic, etc.)

Andrew Azman

Korl hits a major pain point for CS/AM teams: the grind of turning scattered product + customer data into polished, personalized decks and renewal materials. Rather than wrestling with spreadsheets, Jira tickets, Slack threads, and having to build each customer‑specific slide by hand, Korl pulls everything together and auto‑generates meaningful presentations.

I especially like that it doesn’t treat “presentations” as generic templates — it builds them around real context: who the customer is, how they use your product, what their priorities are, and what value you’ve delivered or could deliver next. That shift from generic to personalized is where automation actually adds value.

For startups or small SaaS companies that can’t justify a full‑time CS ops or presentation builder, Korl seems like a tool that lets you punch above your weight: better customer communications, stronger renewals, and more consistent value messaging without scaling headcount.

That said — the real test will be how well the “AI + data sync → presentation” pipeline handles edge cases, complex data, and constantly evolving products. If that holds up, I think Korl could be a game‑changer for customer-facing teams.

Berit Hoffmann

@andrew_azman Thanks for the comment! Definitely agree the real test is in handling edge cases and complex data. That's why we offer a free trial so people can see how Korl does on their own data.

KeenbingWood

This is definitely useful. A lot of customer complaints are about not getting quick responses and no one taking charge.

Mykyta Semenov 🇺🇦🇳🇱

Great update. Congratulations on the new launch!