This is brilliant. Live stream video + eComm is the future. The role of content as a conversion to purchase is going to be only growing as the saturation of content continues. This opens up a whole new monetization model....less banner ads, etc...less friction to purchase the products we love.
This is so great. I can't wait to use it for our next campaign!
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I like it. This is very engaging. Excellent move forward but most people wouldn't be able to product quality feeds like this and may put off many would be kickstarters who already feel creating a qaulity campaign is too difficult.
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