We didn’t build another “insights tool.” We built a decision engine.

We noticed something strange.

Teams were already doing interviews.
They had transcripts, notes, even AI summaries.

But when it came time to decide what to build next—
they were still guessing.

So we stopped asking:
"How do we extract better insights?”

And started asking:
"How do we reduce decision anxiety?”

That shift changed everything.

Khoj doesn’t just analyse conversations.
It gives you a clear verdict:

→ Build
→ Test
→ Drop

Along with:

Curious—how are you deciding what to build today?

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