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How do you decide if you can actually rank on Google for a keyword?

Hey PH community!

I've been building a tool for bloggers and content creators for the past few months and the core problem I kept running into was: How do you know if a keyword is actually worth writing about before you spend hours on an article?

Most keyword research tools give you a difficulty score but that score just counts backlinks on top pages. It doesn't tell you if Google actually wants a blog post for that keyword, or if Reddit is already dominating the top

Keyword Insight Pro - Know which keywords will rank on Google Page 1

Tired of writing blog posts that never show up on Google? Keyword Insight Pro tells you exactly which keywords your articles can rank for on Google's first page — before you write a single word. Just type any topic. Our AI analyzes actual Google results and gives you one clear answer: → Write this — you can rank → Skip this — you won't rank No guessing. No wasted hours. Free credits — no credit card needed.