Agree @nickmke. Focusing first on platforms that generate peer-to-peer reviews in order to scale the base but Trip Advisor, Yelp, etc. are definitely on our roadmap as we begin to think outside of just the P2P market. We believe that small businesses up to large scale corporations should be accountable for their reputation. One of these days, @mikejstein will tell you about the genesis of this idea that came about in the fallout of the Deepwater Horizon Oil Spill.
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