Got it and loved it! I consumed the audio version in a single sitting on the plane ride home from vacation.
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Jolt is a great book for creative people who need help with marketing and cannot stand the way most marketing folks talk and write.
As a developer, I realised about two years ago that I needed to learn about marketing to have sustainable projects in the future. I've learnt a lot, but most marketing types bore me after a short time. They always sound so prescriptive without real inspiration. Those people are full of pushy statements saying "You must follow these steps..., my formula…, get my blueprint…". After reading Jolt, I finally realised why that approach does not work for me. Creative people are adverse to formulas. We need a different approach.
This book, Jolt, is different. It feels fresh and inspiring. I think it's just the right approach for creative people. Justin practices what he preaches when he says you need to be different in the way he writes about marketing. If traditional marketing books have turned you off, give Jolt a read.
It won't give you formulas, it will give you inspiration on how you need to approach marketing. It's a mindset book; a very imaginative one. Highly recommended.
Quick and easy read with interesting and, most importantly, actionable ideas.
Justin's whole attitude on "do it, and do it now" is really motivating.
Keep it up!
@jxffb awesome! I hope it's helpful. (Be sure to refer to book for diagrams and image examples)
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I loved this book and really hope there will be more to come in the future. Its all about expanding your mind to the opportunities other than the obvious.
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