Harsh Truth: No one cares about your product!

Save yourself at least 10 years of frustrations by accepting the following hard truth:

Nobody cares about your product or the technology you invented.

They care about the impact.

The classic saying is that nobody wants a drill; they want a hole in the wall. But really, they want the family pictures on the wall.

Yet, every entrepreneur falls in love with their product. Spends months perfecting it only to find out that the world doesn't give a f.c.u.k.