Markus Kask

Trying To Make Online Shopping Smarter & More Fun 👨‍💻

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The fashion industry has a $550B returns problem. I'm trying to kill it.

I'm Markus, based in Sweden and obsessed with making online shopping smarter. It started with not knowing what colors suited my tone so i created a tool for color analysis... then it evolved into something much much bigger.

The problem?

  • Returns are one of the biggest problems facing e commerce and the environment

  • You can't try clothes on.

  • You don't know if colors suit you.

  • Prices change constantly.

  • And your wishlist is scattered across 50 different stores.

So i created StyleGenius:

  • Virtual try-on - see clothes on YOUR body, not a model

  • AI color analysis - find what actually flatters you

  • Price tracking - never overpay again

  • Universal wishlist - one place for everything

It's a browser extension (Chrome) and mobile app (iOS/Android).

I believe AI will completely change how we shop for fashion - making it personal, visual, and actually fun.

Would love to connect with others thinking about the future of e-commerce!

Whats your current obsession and what are you trying to solve? 😃

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