The designer behind 300+ A/B tests and $2M+ in revenue growth.
Hey PH! 👋 I'm Orkhan, a UX/UI Designer based in Europe.
Happy to help with any professional questions — just drop them in the comments.
Over the last 4+ years I've been deep in UX/UI Desing and for the last 1.5 years worked across 30+ DTC brands on A/B testing, landing pages, PDPs, checkout flows, and email design. 300+ experiments shipped. For some brands, that work contributed to $2M+ in revenue uplift. Not bad for a designer who just really cared about why people don't click.
Lately I've shifted into building. Shipping my own products, running my own experiments, learning what it feels like to be on the other side. A big chunk of what I'm building is focused on the job market and professional growth — tools that help people land faster, present themselves better, and cut through the noise. It's a problem space I keep coming back to.
Along the way I've picked up more than just design skills — SEO/AEO strategy, MVP scoping, conversion copywriting. The kind of stuff you learn when you actually have to make something work.
If you have questions about UX, CRO, MVPs, or even SEO/AEO — I'm happy to dig in. Always good to connect with people who are building something. 🙌
Replies
Hi Orkhan, I have a burning question,do you think the landing page of our new product is not clear enough? Memsoph
@memsoph This is a long discussion topic. First, you need to understand where your traffic comes from: do visitors understand the purpose of this tool, or did they just land on the site by accident and leave? You can determine this with analytics.
In short: it's okay if there's no image or illustration of the product, focusing on text avoids distraction in your case. But the text itself must be clear. I see it says: "The AI that learns properly."
If your brand is not well known, this text tells readers nothing. Test it: send this intro copy to 20 people and ask what they understand at first glance. Is it for chat, coding, designing, etc.? If you like headings, experiment with subheadings. Clearly explain what this tool is for.
When the brand becomes well known, you can more easily use that kind of text. For now, you just need more clarity.
Check my project: https://www.buildmysignature.com/ - Free email signature builder, with no sign-up to test it.
1. I added preview that people could understand what is it from the first view.
2. I explained everything in subheading
3. Added some USP's like: ✔Free forever✔No signup to start✔Works with Gmail & Outlook
✔Takes 2 minutes✔No design skills needed
@orkhan_ilyas thanks. I have yet more work to do, it seems.