Setting new users as a goal?

Really loving this community, I’ve watched for years and now am diving it - appreciate this space. I’ve built a tool for creators, a calendar link in bio. We’re built for IG first businesses - think creators, clubs, community spaces, breweries, bands. I’m gonna launch here in a few weeks and am trying to figure out the right goal. It’s a free product, really what we need are calendar owners, so we can continue to refine the experience. It feels like saying new users is a no/no. Any one have any experience heee?