Instant
1-click checkout for e-commerce stores
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Instant - 1-click checkout for e-commerce stores

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Instant is a frictionless 1-click checkout for WooCommerce stores, built to increase sales for online sellers. 1st time users fill out a short form at checkout; returning users get 1-click checkout on any Instant enabled store.
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Maker
Hey everyone 👋, Taus from Gaze here. We are super excited to share our frustration with online checkout with you 😫 Long & complicated checkout forms, mandatory profile registration, passwords, a maze of page redirects, friction, friction, friction—all to make **ONE** purchase. Why?! We decided to tackle this frustration like a true maker 😎 & built a frictionless one-click checkout for online stores—presenting Instant Checkout ⚡️ Highlights 📸 - First time users of Instant Checkout fill out a short form — 4 fields (email, name, payment & address) — at checkout & whoosh 💨 - Returning users click to checkout on ANY Instant-enabled store — no typing necessary; just click & cli.. Sorry, just one click. ⚡️ - Just wanna buy one product? No need to add to cart & navigate through a maze of webpages to checkout — we built Instant Purchase so you can skip all that and buy a product directly from the product page with a click 😉 - Each transaction is cryptographically signed by your trusted device (so either the device you've entered the payment details on OR a device you've verified to be yours via passwordless auth) 🔒 - Currently integrates with Stripe & WooCommerce — we look forward to launching new integrations with different e-commerce platforms & payment gateways in the future. 🤝 Enough talk — wanna try it out? Go to and fake-purchase a product with this fake credit card—[ 💳 4242 4242 4242 4242, Expiry: 04/24, CVV: 424, Postal Code: 42424 ] and any valid US/Canada shipping address. That's it — we look forward to hearing from you & will be here to answer any questions you have. You can always reach out to me via email too: * We have a sweeeet deal for the Product Hunt community (hint: save $$ on credit card processing fees 😉), valid till 15 May; just email with subject "Go Instant Now: PH Deal" & we'll get you set up Cheers 🥂
Congrats on the launch. I use Shopify's quick checkout whenever it's available, but it doesn't have one-click purchasing and there are tons of non-shopify stores. I'm excited to try this one out. What's your strategy for acquiring customers?
Maker
We’re currently focusing on direct sales, affiliate marketing partnerships & email/content marketing—for now we’ll be doubling down on the WooCommerce ecosystem specifically. In the coming months, as we add more integrations, that will change.
congrats on the launch.
Maker
Thank you!
Maker
There are a couple of avenues that we are taking. As mentioned by Taus, direct sales is a big component of our sales strategy. However, we are also pushing towards content marketing as well, such as blogs, short form videos, and ect. On the macro level, we are currently focusing on developing the woocommerce market. If you have any good and interesting ideas, please feel free to reply and start a discussion :D would love to hear your inputs
Maker
Thanks for sharing — they haven't launched yet, website says "Coming soon". We look forward to trying out their solution too! 🥂
I thought this as well? I came across Instantcheckout.com.au on LinkedIn I think. Young bloke starting it up in Australia.
How do you plan on differentiating yourself from Fast/Bolt/Stripe Checkout and the dozen other solutions available in this space?
Maker
The existence of Fast/Bolt/Stripe CO/Square Pay/ShopPay is validation to how big the problem really is. That being said—our focus is on building the best checkout experience out there that integrates with all gateways and platforms. We believe that the checkout experience needs to be improved and standardized for the whole Internet—and that will only happen if we can be agnostic to both e-commerce platforms and payment gateways.
Maker
Our team is a big differentiator. The majority of our team are composed of engineers and product oriented people. That means we really take a big focus on building a fully functional product. As you can see through a simple search, we have a small team at Gaze. We have continuously iterated through products at a very quick pace to find product market fit. Even if other players have been around longer, we were able to catch up in less time with far less funding. We have many other ideas on our road map. Stay tuned to see what we can come up with!
Great product! Congrats on the launch!
Maker
Thank you!
Maker
Thank you!
Maker
Thanks for the feedback.
wow this is super easy, very nice product
Maker
Thank you!
Maker
Thank you for the kind words!
Maker
Thank you so much for your feedback
Looks great. Good luck.
Maker
Thank you—we would love to work with you 😉
Maker
thank you for the feedback!
Maker
Thank you so much.
Congrats on the launch. Looking forward to frictionless checkout !
Maker
Thank you! We appreciate your feedback!
Maker
Thank you so much
The product looks amazing.
Maker
Maker
We appreciate the kind words!
Maker
Thanks for the feedback
Congratulations on launch! I will use mostly Stripe, i will email you for discount :) Amazing
Maker
-petrovic Awesome, looking forward to working together! 🥂
Maker
-petrovic Let us know what you need!
Maker
-petrovic You can book a meeting through our website.
Tried out the demo. Looks pretty cool!
Maker
Thanks! 🙏
Maker
Glad you liked our demo, please feel free to reach out if you have any questions.
Maker
Thank you so much
Can we create one click upsells/ downsells too? Congrats on the launch!
Maker
Upsells could be interesting! Would love to explore that going forward. Thanks!
Maker
that's a fantastic idea ken! I think you just gave us something to add into our backlog!
Maker
we will definitely look into this. Thanks for your feedback.
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