IBS Buddy is a free, science-backed app designed to help people find lasting IBS relief using gut-directed hypnotherapy, a clinically proven approach for Irritable Bowel Syndrome (IBS). It works by retraining gut–brain pathway using structured techniques shown to reduce IBS symptoms over time. IBS Buddy follows a 14-week gut-directed hypnotherapy program based on the North Carolina (NC) protocol, one of the most widely researched and scientifically validated approaches for IBS management.