here comes the sales part

As a technical founder, I’m realizing that finishing the product is actually the beginning of a completely different challenge.

I’ve spent the last few months building Gidbri:

• backend

• infrastructure

• subscriptions

• customer portal

• deployment pipeline

• etc.

That part felt natural.

Now I’ve started doing outreach and talking directly to potential users (mostly woodworking shops and custom-product businesses), and honestly - this feels like learning an entirely different profession.

A few things surprised me (and some did not):

• people don’t always describe the problem the way I expected

• some understand the value immediately, others don’t feel the pain at all

• pricing suddenly feels much harder than architecture decisions

• real conversations are more valuable than building another feature

I’m curious how other technical founders handled the transition from:
“building”
to
“sales / positioning / user acquisition”

What changed your thinking the most once you started talking to real users?