Question for founders, sales teams, and agencies: When 20 new leads come in from different sources ads, forms, LinkedIn, referrals, cold email how do you decide who gets contacted first? Do you use: - lead score? - source? - job title? - company size? - form answers? - first come, first served? - sales rep judgment? I m curious because many teams say they have a lead generation problem, but the real issue may be lead prioritization.
Most teams still celebrate number of leads generated. But in my experience, lead volume is often a vanity metric. A campaign that generates 500 low-quality leads can be worse than a campaign that generates 30 serious buyers. Curious how others think about this: What metric do you trust more? 1. Cost per lead 2. Cost per qualified lead 3. Cost per meeting 4. Cost per opportunity 5. Revenue by source For founders, marketers, and sales teams what do you actually track?
A free Google Sheet for B2B teams to score leads, identify hot prospects, track follow-ups, measure source quality, monitor sales response time, and attribute revenue by source.
