Question for founders, sales teams, and agencies:
When 20 new leads come in from different sources ads, forms, LinkedIn, referrals, cold email how do you decide who gets contacted first?
Do you use:
- lead score?
- source?
- job title?
- company size?
- form answers?
- first come, first served?
- sales rep judgment?
I m curious because many teams say they have a lead generation problem, but the real issue may be lead prioritization.