Suvarnna A

Question for founders, sales teams, and agencies:
When 20 new leads come in from different sources ads, forms, LinkedIn, referrals, cold email how do you decide who gets contacted first?
Do you use:
- lead score?
- source?
- job title?
- company size?
- form answers?
- first come, first served?
- sales rep judgment?
I m curious because many teams say they have a lead generation problem, but the real issue may be lead prioritization.

Most teams don t have a lead generation problem.

They have a lead quality problem.
Leads come from ads, website forms, LinkedIn, referrals, cold email, and CRMs.
But after they arrive, teams often don t know:
- which leads are worth calling first,
- which hot leads are being followed up on time,
- which sources create actual pipeline,
- and which campaigns generate revenue instead of just volume.
Curious: How do you currently separate real buyers from junk leads?

Most teams still celebrate number of leads generated.
But in my experience, lead volume is often a vanity metric.
A campaign that generates 500 low-quality leads can be worse than a campaign that generates 30 serious buyers.
Curious how others think about this:
What metric do you trust more?
1. Cost per lead
2. Cost per qualified lead
3. Cost per meeting
4. Cost per opportunity
5. Revenue by source
For founders, marketers, and sales teams what do you actually track?