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Ash Rahman 🎮

Will AI take over digital marketing?

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A similar question was asked on a subreddit. Interested to know what ProductHunters think here. What are your opinion regarding usage of AI in content marketing, image generators, strategy planning, or any other digital marketing areas? Do you think AI will be more powerful than human intervention or there will be a boundary?
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Sven Radavics
intribe | Tinder for Brand Partnerships
I think it's all a question of time. At some stage, unless there's human intervention, I think AI will take over a lot. How much of it happens in the next 10 years I'm not so sure. I've been wrong on tech predictions before though. :-)
Ash Rahman 🎮
@sven_radavics well, based on my little experience with github copilot, I can guess it will take over most of the easy to do web dev stuffs in 3-4 years.
Cristina Imre
@sven_radavics I agree. It is a matter of time.
Berkay Yavuz
Adsby
AI is already being used in digital advertisements today. All optimization is done with AI. The human factor is undeniable, especially for creative designs. In the future, I think that we will move forward with a hybrid system to a certain extent. We will live and see.
Sakshi Gahlawat
I think AI cannot completely replace digital marketing. 🤔
Rohan Chaubey
I questioned Google and here's what they had to say: https://youtu.be/Yx997SsiYlw?t=1329 (YT video on Google Search Central channel)
Rohan Chaubey
@ashrahman Yes. I had this conversation in the start of April. They launched a core update in May that attacked the AI content sites. And in August second attack was launched through Helpful Content update. Many more to come. It's Google versus AI as my questions and John Mueller's answers clears the air.
Gaurav verma
Substor
AI cannot think on its own. If it can, that would be dangerous for all of us. AI is powerful. I've used many tools and all of them blew my mind. If you know what you want, AI can create something which can be produced by 5+ pro-people in respective fields. AI tools are like hiring a team of pros at a fraction of its cost.
John Alimi
@gaurav_verma10 I agree! "AI tools are like hiring a team of pros at a fraction of its cost". That's what machines do. They make things faster, CHEAPER and arguably better, just like we have seen in other industries like manufacturing.
Aaron O'Leary
Product Hunt
I think it will compliment human marketing in a large way but I don't think it will dominate the industry
Ash Rahman 🎮
@aaronoleary Which areas do you think will be most affected?
Paolo Falconi
Ai Actually does a good job creating a copy for facebook and/or google ads. I generated a lot of copys for my brand but never actually tested them. Do someone here has any exmple of their results using AI?
Ash Rahman 🎮
@paolo_falconi Yea, would love to know what's the result.
Jonathan Nass
@paolo_falconi it would be awesome to put Ai copywriting head to head in an A/B test with a FB/Google Ads guru!
Scott Chen
Even while AI is helpful, those of you who work in the digital marketing sector are aware that it still requires uniqueness, inventiveness, and imagination to create new methods to interact with clients. In other words, human interaction is still necessary in digital marketing. It requires storytelling and emotion, two skills that AI lacks in the ways that are now required for successful marketing. Although there will always be a need for human talents, you'll gain from understanding and accepting that your position in digital marketing may mutate with time. The objective of the majority of businesses and marketing departments today is to figure out how to use AI to their advantage when it comes to their digital marketing strategy rather than to completely replace human employees.
KD
I won't say Taking over but let me put it this way. A new world is opening up for digital marketers, This technology of Generative AI is still in its early stages, but the possibilities for its use in marketing are endless. In the future, generative AI could be used to create entire marketing campaigns from start to finish. For now, however, it is being used to create individual pieces of content, such as images, videos, and articles. Also, AI is capable of generating content that is creative and engaging. The biggest advantage is human creators are limited by their own experiences and biases. This means that they are more likely to create content that is narrower in scope and less inclusive. Generative AI, on the other hand, is not restricted by any human limitations. As such, it can create content that is wider in scope and more inclusive. I hope this helps.
GamerSeo
For now, I doubt it. This technology still needs to be developed.
John Alimi
@gamerseo Absolutely, I think some of the technologies are still lacking e.g. automated designs for ads and social media content. I recently came across an app that could create a video based on a marketing copy and it was anything but usable.
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