Which stream will prevail: Pro AI or Anti AI?

Today, I read 2 messages that are contradictory in nature, and it seems like one branch is rebelling against the other.

• Meta and other big tech companies are replacing human workers with AI.

• Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex.

How do you think that these pro and anti streams can affect the evolution of AI and our perception of its use?

I understand economical part (saving costs), but on the other hand from the perspective of the creator I prefer creating things on my own. It is like battle between 2 sides of me. But technological advancement cannot be stopped. How do you perceive it? Where do you stand?