What’s something non-technical that improved your product more than code?

For us, it was rewriting our onboarding copy.

We spent weeks building features, fixing bugs, tweaking flows… but people still dropped off after signing up.

Then one night, I rewrote the first three screens to sound more human. Less “Welcome to [App]!” and more:

“Let’s help you stop stressing about what to wear.”

Suddenly, people started getting it. They stayed longer. They clicked more.

No new features. Just clearer language.

It made me realize: clarity is a feature.

And sometimes, the best upgrade isn’t in the code — it’s in the way you talk to people.

Would love to hear what worked for you.