What are the best monetisation models you have seen so far?

For me, the best monetisation model is CapCut (especially that psychological side of that).

They let me use their free desktop version the whole time, so I started being dependent on them.

I made videos with this application for about 2 years, whether for clients or for myself.

The control was easy, with a wide selection of effects and customisation.

Until one fine day, they made my favourite and most used functions PRO features, one video export was without a watermark, and if you wanted to have the other videos without a watermark, you had to switch to the PRO plan.

So I was willing to pay €120 per year (and I would probably be willing to pay more in that situation).

On the contrary, the monetisation model that I hate – Adobe: they also charged me if I wanted to cancel my subscription.

--------

Can you share with us which monetisation model you found brilliant?