We missed almost every deadline on our first contract. Best lesson we could've bought.
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Under our first contract we were late on nearly every delivery. Not because we rushed. The opposite, we kept polishing.
What it actually taught us: being critical earlier, making harder cutthroat calls on scope, and owning misses instead of explaining them.
The uncomfortable part is that "we care about quality" was the excuse, but the real problem was we couldn't say no to our own ideas.
Anyone else had a first client that basically beat product discipline into them? What did it cost you and what did it teach you?
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When I owned my own marketing agency, we introduced a technology to a client of ours that allowed for IP targeting direct to home marketing. We tried perfecting the technology and optimizing it while running the campaign and that skewed the results. Over time, we ultimately lost the client since results were inconsistent. This message is so true. In the pursuit of perfection, we lost a client and that slowed our growth in the early stages. It taught me to never chase perfection but rather, improvement.