Hugh Tan

The real reason I stopped juggling 10 AI tools a day

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I’ve spent the last few years helping startups grow, especially in early-stage environments where resources are tight and speed is everything.

If you’ve worked at a startup, you probably know what it feels like.

You’re not just doing growth.

You’re also writing copy, designing landing pages, running email campaigns, building automations, fixing bugs, and sometimes even playing IT support.

AI was supposed to help.
But instead of simplifying things, it gave us more tools, more decisions, and more context switching.

Here’s what a typical day looks like for me:

Messaging overload: Slack, Notion, Gmail, Google Docs, and 20 tabs all named "final_v5_REAL"

Research loops: GPT, Claude, Perplexity… and still asking users "What do you actually need?"

Content chaos: GPT for copy, Grammarly for tone, Ideogram for visuals. None of them work together

Design stretch: Figma, Canva, Kling. "Just a quick mockup" turns into a 3-hour detour

Async fatigue: Loom videos I don’t have time to record, and no one has time to watch

Automation maze: Zapier, Make, Airtable, Notion. Feels like holding everything together with duct tape

Landing page stress: Webflow crashes, Framer feels unfamiliar, and rebuilding becomes the norm

Email roulette: Mailchimp, Brevo, ConvertKit. I just hope something works today

SEO hustle: SurferSEO, NeuronWriter, and a lot of praying to the Google gods

Mental health stack: Google Keep, Fathom, and walking around mumbling "MVP is enough, right?"

As someone who works closely with startups, I keep running into the same problem.
Too many scattered tools. Too many distractions. Not enough time to focus on meaningful work.


That’s when our team started thinking:

What if we didn’t need ten different tools just to get through the day?

What if we could write, research, create visuals, automate tasks, and build AI agents, all in one place?


So here’s my question:

Have you ever wished for a single tool that could handle your entire workflow without bouncing between logins, tabs, and disconnected systems?

Because I have. Many times.

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