The House of Mouse lets in AI

Disney just announced a licensing deal with OpenAI that will allow users of OpenAI’s Sora to generate short videos of its characters.

Just in case you’ve forgotten what’s in Disney’s IP library, it’s way more than Mickey and Goofy. It spans Marvel, Star Wars, Pixar, and a bunch of other properties. Not everything is included in the deal, though. For example, you’ll get the illustrated Tony Stark, not the Robert Downey Jr. version.

The deal is good for three years, but this could be just the start. The House of Mouse also bought a $1B stake in the company, while stating its intention to “become a major customer of OpenAI.”

So, while you’re prompting Sora to make a video of you beating Dumbo on a baking show, Disney is going to be cooking up new products using AI…

Are you bullish or bearish on this development?