The Customer Who Told Me My Product Was Too Cheap

They said the price made them doubt whether it was serious.

I had spent years worrying I was too expensive. It never occurred to me that some people read a low price as a warning sign. Cheap can mean accessible. Cheap can also mean fragile.

I raised my prices and lost almost nobody. The people who left had been getting very little value to begin with. The people who stayed told me it felt more credible.

I had been pricing based on my own fear rather than the customer's perception. Those are two completely different conversations.

Has anyone ever told you your price was wrong in a direction you did not expect?