The "10 things I learned" post I'll never write

I'm not going to write a "10 lessons from my first year building" post.

Not because I don't have lessons. I have plenty. But because I've read about 400 of those posts and I've realized they're mostly survivorship bias wrapped in a LinkedIn-friendly package.

The people writing "10 lessons" are the ones who made it. They're the ones who can afford to be reflective. The ones who failed don't write those posts. They close the laptop and go get a job.

So instead of pretending I have wisdom, let me just list the things I still don't know after a year:

• I don't know if my product is actually good or if people are just being nice.

• I don't know if my churn rate is normal or catastrophic.

• I don't know if I should raise prices or lower them.

• I don't know if building in public is helping or just feels like helping.

• I don't know if my competitors are doing better than me or also just pretending.

• I don't know if I should keep going or cut my losses.

• I don't know if "keep going" is resilience or sunk cost fallacy.

I'm writing this because every "lessons learned" post makes me feel like I'm behind. Like everyone else has figured it out and I'm the only one still confused. But I suspect that's not true. I suspect most of us are just better at pretending.

What's something you still don't know—something you feel like you should know by now but don't? And has anyone actually figured out the "keep going vs. cut losses" thing, or is it just a gut call every time?