Simple vs detailed pricing pages, Which one actually converts better for you?
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We recently removed our complex tier comparison table and replaced it with a short description and one clear CTA.
We expected conversions to drop while we redesigned it but they actually jumped from 1.9% to 3.4%.
My theory is that the detailed table made potential buyers feel like they were doing homework instead of just signing up. But maybe our old tier names were just confusing.
For those who run A/B tests on landing pages do your users prefer minimal pricing layouts or full feature breakdowns?
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