Should you always offer a monthly plan… or can you go straight to annual?

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Hey PH! I'm a bit obsessed with Pricing, and just started testing a new experiment for my startup, :

Remove the monthly tier; offer only Free or Yearly (basically no monthly plan available).

We decided to do this after doing some simple maths and seeing that 42% of users today choose annual vs our monthly plan.

So what if I can take out the monthly option entirely?

Has anyone here done something similar or has experience with this?

I think a big part of PMF is also a different type of PMF (aka Pricing Market Fit).

Does removing monthly pricing hurt conversion… or actually make pricing clearer and push more users toward longer commitment?

So then I did a bit of research:


  • Monthly + heavily discounted annual ($29/mo vs $9/mo billed annually). Clear push toward yearly. And no Free option. (BTW I LOVE THIS PRODUCT. I use it ~3/week and it's one I always recommend to others.)

  • Send.co
    Free or $20/user/month. No annual plan. Super simple, low cognitive load.

  • Fin (Intercom)
    Pay-per-outcome (~$0.99 per resolution). You only pay for value delivered, but costs can be harder to predict. I don't know how I'd feel as a founder implementing this today. Given that more people can ask more questions (cos form a user perspective, we all ask AI stuff all the time), I can only see this going up.


  • If you want unlimited, it's a flat $299/month billed annually. Whether you're a small startup or an enterprise, they will never charge you more than that. (And they make it clear you get direct access to the CEO -> a great, great push for yearly).

Open to another pair of eyes! If you were designing SaaS pricing today, would you still include monthly billing by default, or less is more?

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42% of people are already opting for the plan, which is a pretty honest answer. The data is actually telling us something before we even run the test.

The only risk here is losing some buyers who can't commit upfront like early-stage companies or those who need sign-off. They don't just vanish; they find a competitor that offers a plan.

Screen Studios' approach seems like a middle ground. Monthly plans technically exist. The numbers make the annual plan the obvious choice.