Our changelog gets more visits than our blog and I have no idea what to do about it.

We write blog posts once in two weeks or so, mostly SEO-related stuff. The changelog gets updated on each release, which is several times a week, four sentences per post.

In Q3, the changelog received 3x the page views compared to the blog, and about nine times more time on page. People read it cover to cover. Some of them even read one-year-old posts.

The way I see it, the changelog is probably the only page on the software website that does not try to sell you anything. It is just a list of things that became true. It's uncommon enough to make it fascinating.

The tricky thing here is that I cannot figure out how to take advantage of that without killing it. As soon as I start writing changelog posts as something other than the changelog, those posts stop being truthful and become marketing.

Has someone managed to turn their changelog into an actual channel without transforming it into the hidden newsletter?