Newsletter dilemma – do you delete inactive subscribers or reactivate them?

Email campaigns are one of the better ways to establish a more personal connection with people.

On the other hand, I understand that if someone subscribes to 5,000 newsletters, they don’t have time to open – let alone read – all of them. As a result, they might not open your emails for an extended period (e.g., 3 months, 6 months, etc.).

What can you do?
– Send a re-engagement email?
– Reach out with a personal message and ask what they’re missing?
– Remove them from your subscriber list entirely?

• At what subscriber count does it make sense to start removing inactive users?
  (If you have fewer subscribers, say 1,000, and suddenly need to delete 300, that’s a big percentage compared to having 23,000 and removing 1,000.)

Happy to read your thoughts and experiences.