Meta creates own chips because of AI. What consequences could this have for us, regular users?

Yesterday I read an article in Reuters that Mark Zuckerberg is investing billions in developing his chips to reduce his dependence on NVIDIA.

Microsoft, OpenAI, and Google want to make them too.

I might see lower costs for the company, its dependency on another supplier, and performance.

How might this be reflected in the end user? (Us?)

Do you have any additional information?