Nika

Lifetime plan vs. subscription model? Sustainability issue

More and more companies are using a subscription model instead of a one-time payment for a product.

Duolingo, CapCut and the like are examples of subscription models (monthly or annual), while DaVinci Resolve, for example, has a lifetime license.

From a customer's perspective, it is most convenient for me to have a Lifetime option, but from a marketer's perspective, I see a more sustainable subscription model for the survival of the company.

  • On what basis do you decide how to price your product and what form you choose (lifetime vs. subscription)?

  • When do you think a lifetime is beneficial for the company?

Sometimes I feel like the lifetime option will soon disappear.

171 views

Add a comment

Replies

Best
Rob James

There's no way I could offer lifetime for my app. The app depends on API access and every use takes resources, which of course cost. So despite being niche, it just wouldn't work.

Nika

@r221 What API do you use?

Shyun Bill

I think it largely comes down to whether a database is being built or not. If the database continuously grows and remains consistent, a lifetime option can be beneficial.

Nika

@shyunbill OK, so this means that there will not be so many LVT products.:D

Aakash Puri
What do you say about loavbles model ?
Nika

@aakashpuri They are a fully subscription model, it seems to be sustainable, but I reckon they had to advise with ithe nvestor board to customise it so that it will be profitable.