Is a detailed pricing table actually hurting your conversions?

We had a standard pricing page with three plans a huge comparison matrix and a long FAQ section. Talk stayed stuck at under 2% for months.

I temporarily stripped it all down to a single plan and a clear sign up button just to see what would happen. Surprisingly conversions almost doubled to 3.4% and stayed there.

It made me think that maybe giving users too many options just creates unnecessary friction.

Have you ever tried simplifying your pricing page or do your customers actually need the big comparison tables?