Indie devs: how do you market your side projects?

Hey everyone! I’m an indie dev, and I’ve been noticing that marketing tends to be the trickiest part of launching side projects or micro-SaaS apps. I’d love to hear how others here tackle it:

• Which marketing tactics or channels have been most effective for you?

• What’s been your biggest challenge in getting the word out?

• Any unexpected wins or lessons learned along the way?

Feel free to drop links, anecdotes, or tips. I’m eager to learn from your real-world experiences—whether they’re successes or flops. Thanks in advance!