How is your (tech) company investing in its community?
Building a community these days is no longer just about setting up a social media profile or starting a private group on Slack or Discord.
Companies need to differentiate themselves, gain a competitive advantage, and build relationships with clients/users on a more personal level.
Here are a few examples:
A local advertising agency, Visbility, holds Friday Beer at 5 PM meetups – where they educate the general public about content marketing and other topics.
Lovable holds hackathons for builders.
Product Hunt organises pitch days (like that one today) to improve "starting positions" of makers.
The things your company does for its community should still be industry-based, but go beyond the product and offer something special/unique for members.
What does your company do in this space?
What unconventional community activities would make you want to become a loyal member of the brand’s tribe?
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