How do you write product copy these days?
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What do you do with product copy these days?
I’m at the very early stages and trying to understand how to tell my product's story so that it is clear but still feels human and personal.
AI gives a quick polished copy, but has that also made a polished copy less convincing?
How do you approach it?
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I work in a totally different area but based on my experience, the key is to imagine your best case audience (what if I got a 5 minutes with person X?) and tell a story that resonates with them (answer their question, resolve their challenges, raise a question they never thought of etc).
Feel free to prove me wrong - I’m curious what the correct answer looks like too
@peter_slavov thank you for your response!
I don’t know if there’s one correct answer, but I think you’re onto something - classical ‘think who’s your reader is’.
Appreciate it!