How do you handle churn caused by value perception rather than price points?

In the beginning, I thought lower prices would naturally reduce our cancellation rate. But lowering the price tag didn't save a single customer.

The real issue wasn't what we charged; it was that users weren't realizing core value quickly enough during their first week. When people don't hit their "aha moment" fast, even a low monthly subscription feels like wasted money.

For founders who reworked their onboarding: what specific change helped users cross the value threshold fastest?