How did you come up with your logo, naming and branding? (Vision behind it.)

For LemmeBuyIt, the name came first and it basically named itself. It's the exact phrase that goes through your head when you spot a great deal: "lemme buy it."

I wanted the name to BE the moment the product serves. It's casual, it's how people actually talk, and it tells you what the product does without a tagline. I passed on a dozen serious-sounding names (anything with "price," "deal," or "scan" in it) because they all sounded like enterprise software, and shopping isn't supposed to feel like enterprise software.

The visual identity followed the same logic: modern and techy because there's serious product intelligence under the hood, but approachable because the whole point is making smart shopping feel effortless, not like operating a Bloomberg terminal. :)

Does branding matter in the conveyor-belt era?

More than ever, and precisely because of the conveyor belt. When ten lookalike products ship every week, features stop being the differentiator, they get cloned in a month. What can't be cloned is being memorable. A name someone repeats to a friend without checking their phone is distribution you don't pay for.

Branding isn't the paint job anymore, it's the moat.

I have to say that I used to do all of this work manually, including researching products with the same or similar names. Now, I use Claude for that initial research, and it gives me naming suggestions and recommendations based on available domains, similar products, meaning, and pronunciation in different languages.

After that, I start with a messy Figma file like this one, where I experiment with different colors, shades, symbols, and copy. Eventually, I land on something that works for me.

That said, I usually take this approach for early-stage products or side projects. Once a product is mature enough, I’m definitely in favor of hiring a professional brand designer.

I have probably looked at a 50+ guide talking about branding, color theory, what everthing means and got quickly overwhelmed. Then tiktok and instagram seemingly read my mind (or stalked me) and started showing me the insane ways claude code can one shot 3d animated websites. which was cool, but.... a bit of an overkill and probably doesnt convert.

So I decided to mirror my character and who I am as a person instead, actively ignoring all the advice and guidelines I read.

I love gaming and arcade aesthetics, and I feel like it works nicely with "AI" stuff. Cause for me, its a very exciting game.

Would love to know what you think of it as well! callosium.com

Ours had real reasoning behind it, just not weeks of it. The name "RezunateLLM" says exactly what we do: sit between LLMs and govern them. Additionally, the mark is three horizontal bars, because we're middleware, literally a layer sitting between your LLM.

Went dark for the palette (graphite, indigo, cyan accent) because we're a security/observability product, so needed to feel like a control room.

So some thought went in, just not a whole project's worth. Branding should reinforce the story, not become the story.

I completely agree with you on this AI can make the design process much faster but I still think a logo should have some thought and meaning behind it.

To give an example from my own project Keep Mates is an extension designed to collect and organize the things you find online so I wanted the logo to reflect that function in a simple way. I positioned the smaller letters as if they were being collected and kept inside or behind the large “K.”

I believe a logo should give at least a small hint about what the product does.

My website name "Synapse" branding actually came about because I came from a biology background, synapse from the nervous system, hence, synapse! Because my SaaS revolves around social media scheduling to all kinds of platform. My logo is bascially a nerve sprouting out into different social media platforms and ever-growing and I chose gold to make it seem more premium. And yes! I would say logo still matters! Because products are being built at an insane speed, consumers tend to browse through products quick and hence, you would want a logo that gives a lasting impression.

In my experience, the name is more important than the visual identity when you're launching a new product. I actually run a brand design agency, yet I spent the least amount of time and effort on that piece of my product. I instead focused on finding a name that was defensible, with an available domain, and put the rest of my energy into UX/UI.

Once your product gains some traction (and valuable data/feedback), THEN you can come back to design a brand that speaks to the audience you've found.

I did spent quite some time and thinking on my company name and logo.

I indent to use my company for all or most of my future projects, so I think that was time well spent.
I wanted name and logo beautiful, unique and simple.

Had several candidates for the name, and tried variations.

For the logo, made many drafts with pencil and paper, then constructed it with Inkscape, no AI.

I'm actually really happy with the result, hope other people will like it also...