Has anyone tested requiring a credit card for free trials vs. completely open access?

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We spent months debating whether to ask for credit card info upfront. When we finally removed the card requirement, our trial sign-ups shot up by 300%, but activated users barely changed.

It turns out lower friction just filled our pipeline with ghost users who never actually set up their account. Adding a bit of friction back actually improved lead quality and reduced support load.

Have you noticed better long term retention with high friction or low-friction onboarding?

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