Do you focus on monetisation and distribution before actually building your product?

On Twitter, I often come across impulsive builders. They get an idea, build it quickly, and then feel disappointed when nothing sells.

(Just because a creator has identified a problem in himself, it doesn’t mean there’s a big enough sample experiencing it.)

Every successful sale is preceded by:

Problem → Research → Problem validation → Idea → Execution planning → Development → Distribution/Monetization → Fixes & implementation → Expansion

In an ideal world, this process would run smoothly, but reality is usually bumpy.

What process do you follow?

• Do you plan monetisation and distribution first, and then build?

• Or do you build first and figure out marketing, distribution, and sales afterwards?