Creating buzzzzz.... Invites, Waitlists or Open
I've read a lot of conflicting views on this ... I'd love some advice.
We're about to relaunch our news platform ... which has been locked behind an "invite code" for a few months in ~beta state ... and we'd like to create some buzz!!..
In your experience, are we better off:
Running a waitlist ...
Requiring an invite-code ...
Opening it for anyone ...
My experience of #1 is that the conversion rate of folk on the waitlist is really poor.
Ideally we'd stay away from #3 because we kinda set it up so everyone who signs up gets a few invite codes of their own and inviting folk would unlock more content ... (kinda like DropBox when it started).
So my preference is #2 ... but I don't want to throttle growth or make a massive error.
Do I have to just unlock it all completely?
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